Openness: Brave Search will soon be available to power other search engines.

Seamlessness: best-in-class integration between the browser and search without compromising privacy, from personalization to instant results as the user types.

Transparency: no secret methods or algorithms to bias results, and soon, community-curated open ranking models to ensure diversity and prevent algorithmic biases and outright censorship.

Their privacy page 1 has a great rundown on why privacy is important. The most important reason people chose DuckDuckGo is: DuckDuckGo does not collect or share any personal information. DuckDuckGo is ranked 5th while Qwant is ranked 10th.

Choice: soon, options for ad-free paid search and ad-supported search. In the question What are the best internet search engines.

Independence: Brave has its own search index for answering common queries privately without reliance on other providers.

User-first: the user comes first, not the advertising and data industries.Privacy: no tracking or profiling of users.The company also says that its search engine adheres to the following principles, which it says sets it apart from competitors: The company says over 100,000 people have signed up for beta access to Brave Search, and that Brave Browser has recently passed over 32 million active users.

Brave search vs duckduckgo